ADforus Acquires 52% Stake in On the Planet for 5.46 Billion Won to Strengthen Digital Ad Business and Create Synergy
ADforus decided to acquire a 52% stake (52,000 shares) in On the Planet (capital: 100 million won, total shares: 100,000) for 5.46 billion won (11.48% of total assets, 15.33% of equity), with the expected settlement date on June 9, 2026, funded entirely by self-financing.
The purpose is to strengthen digital advertising business competitiveness and secure mid-to-long-term growth through synergy, receiving a 'fair' opinion from external evaluator Induk Accounting Corporation.
The counterparties are CEO Kim Sang-young and one other major shareholder; 10% down payment at contract signing and balance at closing.
For the remaining 48% stake (48,000 shares), a performance-linked earn-out based on FY2026-FY2028 results is possible, with a maximum transaction amount of 8.64 billion won.
On the Planet's 2025 financials: assets 9.44 billion won, liabilities 6.79 billion, equity 2.66 billion, sales 35.85 billion, net profit 1.95 billion, turning profitable with surging sales.
No dilution for existing shareholders, funded by self-financing to maintain financial health; On the Planet's earnings will contribute to ADforus's profitability upon consolidation.
[AI Comprehensive Analysis]This acquisition is positive for strengthening competitiveness and securing growth drivers in the digital ad market, but there are risks of additional funding due to earn-out conditions and post-merger integration challenges, requiring careful management.
KOSDAQ Filing Information
Filing: Report on Major Matters (Decision to Acquire Stocks and Investment Securities of Other Corporation)