VIP Asset Management increases stake in LOTTE rental to 7.33% and urges value-up measures


  • VIP Asset Management disclosed an increase in its stake in LOTTE rental from 6.20% to 7.33% (approximately 413,000 shares added) through open market purchases.
  • While the stated purpose is 'general investment', the filing includes a detailed shareholder proposal criticizing the 'governance discount' and demanding aggressive shareholder return policies.
  • Specifically, VIP requests: (1) total shareholder payout ratio of at least 50% of consolidated net income, (2) priority on share buybacks and cancellations until the undervaluation is resolved, and (3) utilization of approximately 400 billion won in capital reduction dividend reserves.
  • This follows the terminated sale to Affinity Equity Partners (SPA canceled) and is part of VIP's push for value enhancement.
  • [AI Comprehensive Analysis]VIP Asset Management's stake increase signals institutional confidence, but the public pressure on management may increase short-term volatility. Fulfillment of these demands could lead to a re-rating, but unresolved governance uncertainty remains a risk.

KOSPI Filing Information


  • Filing: Report on Large Shareholding (Short Form)
  • Company: LOTTE rental (089860)
  • Submission: VIP Asset Management
  • Receipt: 05-26-2026