CEO Seungho Choi Increases Stake to 28.59% via Open Market Purchases, Signaling Confidence

Seungho Choi, CEO and de facto controlling shareholder of SMCG, acquired an additional 35,582 shares through open market purchases from July 6 to July 10, 2026.
This increased his total holdings to 5,739,323 shares, raising his ownership ratio from 28.41% to 28.59%, a 0.18 percentage point increase.
The purchase prices ranged from 2,166 to 2,385 KRW per share, similar to the current market price of 2,350 KRW.
The voluntary stake increase by the CEO is a positive signal regarding the company's future value and may contribute to short-term stock price stability.
[AI Summary]The CEO's open market purchases, though small, reflect management confidence and are positive. There is no dilution; instead, ownership concentration has increased, strengthening control. No additional capital changes or funding plans were identified.