Chairman Jeong Ji-seon's Stake Drops to 33.72% as Stock Swap with Hyundai Home Shopping Dilutes Ownership

This report discloses the change in ownership of specific securities by Chairman Jeong Ji-seon. While his share count remained unchanged at 61,847,333 shares, his ownership percentage fell from 38.08% to 33.72% due to an increase in total outstanding shares to 183,397,199 following a stock swap with Hyundai Home Shopping.
The total share increase of approximately 12.9% represents a dilution of about 13.4% relative to market capitalization, affecting all existing shareholders proportionally. The reporting person's voting shares remained unchanged.
This periodic ownership report does not include any treasury stock acquisitions, cancellations, or dividend-related shareholder return policies.
[AI Summary]Chairman Jeong's share count remained unchanged, but the stock swap with Hyundai Home Shopping increased total shares outstanding, diluting his stake by 4.36 percentage points and reducing existing shareholder value. This report serves as a procedural confirmation of the capital change, with no explicit funding purpose or growth allocation disclosed. Governance appears stable, but the significant dilution may negatively impact stock price.