SBS Q1 2026 Operating Loss, Viewership Share Decline

Consolidated revenue of KRW 190.4 billion, operating loss of KRW 17.6 billion (swing to loss YoY)
Consolidated net loss of KRW 13.9 billion, parent net loss of KRW 13.9 billion
Separate revenue of KRW 140.8 billion, operating loss of KRW 12.7 billion, net loss of KRW 8.7 billion
Viewership share fell to 5.5% (from 6.2% in 2025 and 7.4% in 2024)
Weak ad market outlook: terrestrial TV ad spend forecast -6.8% in 2026
Debt-to-equity ratio rose to 26.75% (from 21.67% at year-end 2025)
Other comprehensive income reserve plunged from KRW 387.4 billion to KRW 77.5 billion, total comprehensive loss of KRW 324.3 billion
Key subsidiaries: Studio S net profit KRW 1.04 billion, SBS Medianet KRW 1.11 billion, Studio Prism net loss KRW 4.85 billion
36th term dividend declared (confirmed Feb 26, 2026, record date Mar 31, 2026)
AI R&D expense KRW 0.65 billion (0.34% of sales), ongoing internal and joint AI projects
Discontinued equity method for Contents Wave, cumulative unrecognized losses KRW 90.4 billion